I love finding new labels, who have a unique style, attention to detail, produce a high end product at a good price, in the ever ...

I love finding new labels, who have a unique style, attention to detail, produce a high end product at a good price, in the ever expading crush that is urban streetwear industry it can be hard to find.  I am happy to say I have found an absolute gem, and another cracking 'Made in UK' label going by the name 'Good Measure'.

When it comes to clothing I have found it harder and harder to find those high end labels delivering on quality and construction like a lot of my older stash made in the US, Canada or Japan.

The latest addition to my wardrobe is Good Measure.  I have to say I am blown away about what these lads are bringing to the table.  Obviously I hope the pictures of 

Stay tuned for some outfit features, these pieces will be making plenty of appearances in the coming weeks.  I can not urge you more strongly to check out their gear, they are really producing something special.

Heavyweight t-shirts and sweatshirts. Made in England.  Good Measure is the culmination of years of 'we should do that' or 'that's good but would be better if...' conversations, these usually took place in some pub or other and it was in one of these hostelries that we decided to get over the bar room bravado and jump into the world of limited run, high quality clothing making the kind of things we like without compromise.

Our first piece is an old school sweatshirt, a 'simple' item maybe but one that is hard to get just right. With this and all future products we have set out to base production in the UK whenever possible, from manufacturing our own fabrics to construction,swing tags and labels etc.

This is a small nod to the past history of the north west of England as the centre of the cotton industry and a decision that also offers us flexibility and the opportunity to build relationships with specialist factories.

Obviously there will be exceptions to the above, British grown cotton is pretty thin on the ground so the cotton required to make our fabrics would have to come from somewhere warmer than Lancashire and there will be occasions when the quality of a service or a product just isn't available to us here and in that case we will use the very best we can from Europe, the USA and Japan.

Our manufacturing, both the materials and construction is limited by what our mill and factory can produce, this adds an almost built in exclusivity and means we produce products on an 'as and when' basis and eschew the normal seasons.

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